The Coca Cola Company This is a well written essay about the history of the coca-cola company i made in my 10th grade year in high school.

The product that has given the world its best-kat oncen taste was natural in Atlanta, Georgia, on May 8, 1886 (Hays 32). Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola, and carried a jug of the new product piling the street to Jacobs Pharmacy (Hays 35). There it was sampled and pronounced excellent, teamed with carbonated water system placed on sale for five cents a supply as a soda fountain drink and at once deemed delicious and refreshing, a theme that repeats itself today wheresoever Coca-Cola is enjoyed (The coca cola company).

Thinking that the two Cs would flavor well in advertising, Dr. Pembertons partner and bookkeeper, Frank M. Robinson, suggested the name and now famous trademark ?Coca-Cola? (Pendergrast 15). The first newspaper ad for Coca-Cola concisely appeared in The Atlanta Journal, inviting thirsty citizens to try the new and ordinary soda fountain drink (Hays 39). Hand-painted signs reading ?Coca-Cola? appeared on gillyflower awnings, with the suggestion ?Drink? added to inform one that the new potable was for soda fountain refreshment. During the first year, sales averaged a retiring nine drinks per day (The coca cola company).

Dr. Pemberton never agnise the potential of the beverage he created. He gradually sell portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G.



Candler from Atlanta (Hays 46). With rock-steady judgment, Mr. Candler bought additional rights and got complete control, and on May 1, 1889, Asa Candler published a full-page advertisement in The Atlanta Journal, proclaiming his wholesale and sell drug business as ?sole proprietors of Coca-Cola ... Delicious. Refreshing. Exhilarating. Invigorating? (Watters 24).

By 1892, Mr. Candlers merchandising had boosted sales of Coca-Cola syrup nearly tenfold (Watters 31). He shut down his drug business, and...

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