Internal Marketing Strategies

Abstract\nThe topic principally looked at the restore of inhering merchandising on service slanty at bottom the sticking industry with particular accent on Barclays Bank gold coast limited. Other specific objectives include: To find out how inhering selling open fire positively impact on employee loyalty towards the organization and its customers, to examine the social welfare of practicing internal marketing to Barclays bank, to specify the impact of internal marketing practices on customer comfort and to analyze ways in which internal marketing can improve an organizations overall productivity.\nA Sample of forty respondents were employ for the purpose of this study, 20 of which were for employees and 20 for customers of the bank. An interview session was conducted for both(prenominal) selected managers. The study is mainly soft and as such, a non chance sampling technique (convenience sampling) was utilize to select respondents for this research. A compounding of self administered and feeling to seem contact was used to bespeak for the primary selective information. The questionnaires were the major data collection source, with face to face contact used to extend explanations and additional information. Managers and staff of the bank were interviewed while questionnaires were distributed to customers of the bank. Data was whence extracted from the respondents and analyzed using the statistical Program Social Sciences (SPSS) software which includes tables, frequencies, charts and histograms.\nThe findings revealed that employees needed to be incite so as to deliver exceptional customer service. over again it was revealed that for the organization to satisfy customers take and wants, employees must understand the banks internal policies laying much fierceness on internal marketing strategies in the delivery of alright services. The study concludes that satisfied employees impart lead to satisfied customers and tonus service del ivery. The researcher also recommends th... If you want to get a full essay, order it on our website:

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